Join Vala Afshar, Chief Digital Evangelist at Salesforce, as he covers extensive research across sales, services, and marketing to better describe the age of the connective customer. Today, customer experience is the new battlefield for competitive differentiation and personalization, intelligence, and speed are the new currencies in the age of the connective customer. At the heart of digital transformation is that competitive need to improve the customer experience where each connection matters, each touchpoint in the customer journey before, during, and after purchase of product, and service matters. The better the connection, the better the experience, and the better the experience, the more likely that you will earn the business of the connective customer.
Chief Digital Evangelist