The Video Marketing Handbook is your one-stop-shop for everything from video production to optimizing and tracking your video’s performance.
We’ve partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.
In this guide you’ll learn:
- How to embrace a storytelling culture at your company
- Defining your video marketing goals and strategy
- Using analytics to determine your success with video
- Generating new leads with embedded CTAs
- Using video viewing data to score and qualify leads