It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach.


From grabbing more attention from the get-go to building stronger relationships throughout call cycles, video is definitely being infused into the modern sales process for all the right reasons. And with good results.

Check out this infographic we created in partnership with SalesLoft to see just how much you need video.

Video As A Killer Sales Tool

Want to spread the word?

Shout it from the rooftops! Or just use these click-to-tweets.

  • Using video in sales emails has boosted open-to-reply rates by 8x (Click-to-tweet!)
  • Prospects who view videos of a product are 85% more likely to buy (Click-to-tweet!)
  • 75% of late-stage prospects that received a personalized video closed (Click-to-tweet!)
  • 65% of executives have visited a vendor’s site after watching a video (Click-to-tweet!)
  • 51% of executives under 40 reported making a purchase decision after watching a video (Click-to-tweet!)

Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.