The B2B marketing team at Lenovo doesn’t use video to generate views, they use it to drive pipeline. Learn how Michael’s team has embraced advanced video content and viewer engagement analytics within Eloqua to improve conversion rates, influence opportunities and track the impact of online video, and how they’ve used personalized video to 3x CTRs and boost the ROI on flagship marketing campaigns.


Michael Ballard Michael Ballard

Michael Ballard

Senior Manager of Digital Marketing