The Essential Guide to Measuring Your Video Content


If your CMO asked you which videos are the most effective — which ones you should continue making — how would you answer? Surely you’d look at more than video views. But what?

Dig in to this guide to learn what to keep track of on an individual video basis, video as a medium overall, and the real ROI of your video content.

Let our guide show you how to be a real Strategic Sue by:

  • Analyzing your video performance
  • Using your video content for lead generation
  • Measuring the impact of your video marketing revenue
  • Sending viewing data to your marketing automation platform