Update: The 2017 Video Marketing Benchmark Report is now available.

You’re hungry for more.

That’s why you’re reading this blog post. Working in a field where things are always changing –  technology, best practices, indicators of performance, you name it – there is always a constant challenge to improve and chase down that next big win. Some might call you crazy. But us as marketers, we know this challenge is what keeps us charged up, excited, and doing what we do.

This hunger is what steers you to constantly read words of wisdom throughout the web and gather more ideas for your ever-growing spreadsheet. But nothing compares to looking at what your peers are up to and seeing how others in your field are finding success. In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code. And that’s why, for the second year in a row, we’ve partnered with Demand Metric to offer a new, in-depth research report on how B2B marketers are using video and the state of video marketing overall.

Want a quick taste? Snack on this video appetizer first!

Chew on these Key Findings

Demand Metric’s research was thorough and there’s a lot of important information to digest. Before you dive in, here are some high-level findings just to wet your whistle!

  • 74% of B2B marketers say video content converts better than any other medium
  • 1 in 4 B2B marketers don’t know the ROI of their video content
  • The most common types of videos used by B2B marketers are explainer and product feature videos 
  • Only 15% of marketers have actively integrated video data into the rest of their tech stack 

Kimbe MacMaster