LESSON 1

Why Video and Approaching Your Strategy

Why Do You
Need Video?

Don’t jump on the video marketing bandwagon just because everyone else is. Do it because it will drive measurable results for you. Watch this clip to learn the 20 reasons why video is the content medium you don’t want to miss out on.

Getting Started with Strategy and Budget

Whether you’re just getting started with video or you’re looking to take a more strategic approach, this guide will teach you:

  • The top ways video can help you reach your marketing goals.
  • The first steps in building a video strategy integrated with your digital marketing initiatives.
  • The groundwork for developing an accurate video marketing budget.

Put that learning cap on and get started!

lesson 2

Effectively Planning for a Video Project

Start Lesson