When it comes to delivering content that will engage, educate and build a personal connection with your buyers, nothing compares to video.

Overview

The play button is the most compelling call-to-action on the web that we all use every day for everything from learning to entertainment. But when you start thinking about producing new videos for your marketing programs, you may starting worrying about high budgets, unclear ROI and lack of integration with the rest of your programs.

Join Tyler and Peter as we debunk these myths and show you how to create high-impact video content at scale. You'll learn how to integrate video seamlessly with your demand generation and content marketing programs, as well as how to track the impact of your video content on leads, pipeline and revenue.

Walk away with fresh new ideas for how to:

  • Use video in new ways across your digital, demand gen, content and email marketing to lift engagement and conversion rates
  • Transform your existing videos into high-impact demand generation tools using in-video CTAs and viewer engagement analytics
  • Scale your video content creation to address the growing demand for video throughout the buyer's journey

Speakers

Peter Bell Peter Bell

Peter Bell

Senior Director of Marketing (EMEA)
Marketo

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing
Vidyard