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October 6, 2016

The 4 Stages of Video Marketing Mastery [Slideshare]

Remember back in high school when you had to do fitness tests?

Oh boy, the worst one was the beep test. I remember running to the next painted line as fast as I possibly could while simultaneously trying to remember to breathe …. or remember why I was doing this in the first place.

When I finally did miss the line before the next beep, my legs would instantly forget their purpose in life and I’d end in a puddle on the gymnasium floor.

Whyyyy did they do this to us?

In retrospect, it was for our own good. These fitness tests gave us a benchmark to measure ourselves against. If you know where you are now, you can measure how far you’ve come in 1 month, 6 months, 1 year, etc.

You know what I’m going to say next, don’t you?

Yep. The same goes for marketing.

That’s why we, in partnership with Demand Spring, put together a fitness test for video marketing, so marketers can determine where they are now. And yes, we even built a four-level model to outline all the possible levels of video maturity so you can determine how you compare to others and where you should move to next.

Check out the four levels of video maturity in the Slideshare below:

The 4 Stages of Video Marketing Maturity from Vidyard

Twitter-Logo-New-Did you know that there are 4 stages of video marketing maturity? (Click to Tweet!)

This is just the beginning of the four levels, actually. There’s so much more that defines them. You can dive deeper into all four levels in the Guide to the Video Marketing Maturity Model.

Or, if you want to learn how you stack up, assess your own video marketing maturity with this assessment. It only takes 2 minutes!

take the video maturity assessment

Kimbe MacMaster

Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.

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