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January 21, 2015

7 Snack-Sized Lessons on Video Marketing that will Rock Your Digital Marketing World

There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. Check out these 20 stats:

Since video’s kinda killing it and it’s definitely not going anywhere, marketers know they need to learn about it. But hey, not all education and schooling is a fun party if you know what we mean. Okay, this is what I mean: late at night, when you’re climbing into bed after a long day of working, working out, walking the dog, and making dinner, have you ever thought:

“Wow, I wish I was back in school where we had so much to do we couldn’t even take a break to clean that 1” layer of dust off the stove. The stove that never got used because the microwave was the extent of our cooking knowledge. The time when you became best friends with Monster energy drinks and pulled more all nighters than you can count on both hands. And when you learned how to sleep with your eyes open and your head upright in Mr. Smith’s Economics 101 lecture.”

Yeah, us neither.

Which is why the Video Marketing Institute is free from all of this. You’re free to continue making appropriate, adult meals; drinking only the standard 2-3 cups of coffee each day; and continuing to live in a reasonable state of affairs. Why? Because this course is designed for those marketers who have other things to do with their time, too!

These 7 educational snacks are delivered in a way that you can put them into practice right away. No more wondering how that “Combinatorics and Optimization” class will apply in the ‘real world’, this stuff comes from real marketers who’ve been there, done that. And no more lecture formats – infographics, videos, guides, blog posts, and interactive web experiences are the name of this game. This is the way to learn in 2015.

At the Video Marketing Institute, you’ll learn from real marketers how to:

  • Plan your next video project
  • Build your video distribution strategy
  • Measure the performance of your video
  • Analyze video technology solutions
  • And more!

So start learning right away with Lesson 1: Why Video and How to Approach Your Strategy or, if you’re still not convinced, click below to scope us out and learn more about the Video Marketing Institute first!

learn more about the video marketing institute

Kimbe MacMaster

Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.

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