There’s nothing quite like an inspiring TED Talk to give you a boost, encourage you to take that extra step, or push that little bit more. It’s hard to describe, but you know what I mean. It’s almost like pixie dust (yeah, I went there): hard to see or touch, but the positive influence is measurable. And as marketers, we could all use a little bit of this magical pixie dust … Which is why we put together our top 8 TED talks. From designing for better user experiences and brand building to being happier at work, watch them all in a binge-like state of motivation or pick and choose which one will get you moving for today.
1. Seth Godin: The tribes we lead
This talk is a staple for any marketer. We all know Seth Godin and here, he outlines how the internet has killed mass marketing and brought back the human social unit: “tribes”. He argues that the way ideas are spread and the way change is made has fundamentally changed. It’s not as much about money and power anymore, it’s now about leading.
2. Rob Legato: The art of creating awe
Rob Legato is a special effects artist (if that’s not a cool job, I don’t know what is!). Through his work in Apollo 13, Titanic, and Hugo, he explains – with great humor – how people’s feelings of awe can change their perception of things. How does this apply to marketing? Well we’re all about consumers’ perceptions.
3. Sheena Iyengar: How to make choosing easier
Consumers are faced with more than 70 choices every single day … which is just insane. So when we, as marketers, add to the pile of decisions by providing too much choice, we are actually pushing our consumers out of a choice. Sheena takes us on a journey through her research of decision overload and offers 4 techniques to help businesses narrow their focus and simplify the presentation of their options.
4. Steven Johnson: Where Good Ideas Come From
While many people describe their creativity as coming in spurts, often in the form of “Eureka!” moments, Steven Johnson’s research shows otherwise. He shares how creativity is a state of mind and which environments will help get your brain into that state.
5. Renny Gleeson: 404, the story of a page not found
What if we took one of the most awful experiences on the web and turned it into a brand building opportunity? Renny Gleeson looks at design differently and suggests that thinking beyond function and designing for moments can build brands.
6. Linda Hill: How to manage for collective creativity
Linda Hill, a Harvard professor, has studied some of the world’s most innovative companies to determine the hidden secrets to their creative ways. Since most creativity stems from the collective work of many, she shares ways to keep great ideas flowing throughout the company, not just from the named “creatives”.
7. Arianna Huffington: How to Succeed? Get More Sleep
For those of you who were at Marketo Summit 2015, you may have already seen a similar talk to this one from Arianna Huffington. I loved it so much, I tracked it down on TED’s website. In a time when we’re always pushing to do more and trying to cram more into our days, assuming that one of the easiest parts of our day to give up is sleep, Arianna tells us to stop. Sleep, she says is so much more important than you think.
8. Shawn Achor: The happy secret to better work
Last, but most certainly, 100%, without a doubt not least. In fact, this is probably my favorite talk of the bunch. With some serious witty humor and no shortage of pace, Shawn Achor walks us through the unfortunate permeation of negativity at work and school. He poses the question: does productivity lead to happiness, or is it the other way around? His research shows the power of positivity and how this may be the secret to being happy at work … and well, in life.