LESSON 5

Qualifying and Moving Leads Through the Funnel with Video

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Why Add Video Data to Your MAP

You might be tracking the consumption of text-based assets on your site, but what about video? Discover why video can give you greater insight into prospect behavior and better lead qualification.

Lead Scoring with Video

Now that you know the value of incorporating video data in qualifying your leads, you need to know how. Watch this video to learn the 3 ways to score leads on viewing behavior.

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Video Content and the Buyer’s Journey

Buyers don’t spend 100% of their time in the top of funnel, so why produce all of your video content for that stage? Uncover what types of videos work in different phases of the buying cycle and how aligning video content to the buyer journey moves prospects through the funnel faster.

lesson 6

Measuring Performance with Video Analytics

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