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The complete guide to video marketing

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale.

Whether you’re new to video marketing or looking for ways to improve your current strategies, The complete guide to video marketing has something for you.

In this guide, you’ll find everything you need to build a video marketing strategy—from learning how to tell visual stories and deciding which types of video you should make to discovering the best ways to distribute content and analyzing results.

What is video marketing?

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. To learn more about why your marketing team should care about video, proceed to Chapter 1 .

How to use this guide

This guide will teach you how video fits into marketing, why you should care, and how to make the case for integrating it into your organization’s online marketing strategy.

To get the most out of it, we recommend bookmarking the guide and reading it cover to cover, starting with Chapter 1.

However, if you’re you’re looking for tips on a specific subject, feel free to skip ahead. Check out our complete list of chapter topics below.

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