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September 8, 2015

Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco

Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp, the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers.

“Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. “Space Camp is where marketers go to discover the depths and possibilities of modern video marketing. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”

In addition to being the first Canadian in space, Hadfield flew multiple space missions and was the first Canadian commander of the International Space Station. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “Space Odyssey” has more than 26 million YouTube views. He will headline an out-of-this-world Space Camp speaker lineup including:

  • Sourabh Kothari, B2B video marketing pioneer and head of rich media at Cisco
  • Heidi Bullock, vice president of demand generation at Marketo
  • Rich Kline, vice president of solutions engineering at Salesforce
  • Jason Miller, ‎global content leader at LinkedIn and best-selling author of “Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11”

Event sponsors include Marketo, Oracle, Canon, SnapApp, LookbookHQ, Demand Spring, Uberflip and other leaders in digital marketing technology and strategy.

To see additional speakers, learn more about the event or register, visit the Space Camp website: Early registration is just $349 by Sept. 10, 2015.

Space Camp will also be the site for the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. Winners in each of eight different categories will be recognized at the event and will have an opportunity to share their story with other attendees. To see the full list of categories, visit

About Vidyard

Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.


Media Contact:

Tyler Lessard

Phone: (226) 220-5351

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She's been named as one of Canada’s PR Top 30 Under 30 by PR in Canada, and one of the Top 20 Tech Women in Canada by the C100. When she isn't crafting exceptional communications, you'll find her transforming blank spaces into remarkable places as a commercial mural artist!