Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets.
KITCHENER, Ontario – Sept 17, 2019 – Vidyard, the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative, to offer automated video personalization as an integrated part of their global video production services. Through the expanded partnership, clients of Media One Creative can now run fully integrated personalized video campaigns that are executed and supported by the Media One Creative team, powered by Vidyard’s innovative personalized video technology.
Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers. Proven to increase response rates and engagement time, brands are turning to personalized video to support digital marketing campaigns, customer communications, automated responders, account-based marketing, and even online website interactions. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.
“With so many marketing messages competing for attention, brands are having trouble standing out. Brands want to communicate in a personalized way with their customers and through this expanded partnership, we are enabling this to happen at scale,” says Derek Rider, CEO & Co-Founder of Media One Creative. “With personalized video, brands can deliver more compelling and memorable experiences that not only take advantage of video as a powerful medium, but also leverage individual personalization to make that content irresistible to watch.”
With Vidyard’s personalized video technology, Media One Creative delivers video marketing campaigns that can weave each individual viewer’s own name, company name, account details, or other unique information about them directly into the video itself. More than just a way to increase click-through rates, viewers stay engaged longer when the personalized aspects enhance the storyline. With years of experience in creating personalized videos for clients, Media One Creative is Vidyard’s preferred partner for personalized video production due to their experience with the technology and in developing concepts that take unique advantage of personalized elements.
“Personalized video is an exciting technology that has an immediate and measurable impact on modern marketing programs,” says Michael Litt, Co-Founder and CEO of Vidyard. “But the greatest value is realized when you have the right video content agency who knows how to use the technology in a creative way to enhance the story and optimize results, and that’s why we’ve partnered with Media One Creative. It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.”
Vidyard and Media One Creative have been partners for more than five years, helping to create personalized video experiences for large enterprise clients including Hyundai, OMERS, Cogeco, Reckitt Benckiser (Airwick), Return Parth and the YMCA. New projects are underway with Personalized Video applications in Automotive, Retail, eCommerce, Financial Services, Insurance, Sports and Entertainment
Through the expanded partnership, Media One Creative offers integrated personalized video services for one-to-many marketing campaigns, automated workflows, and real-time video personalization on websites and landing pages.
“Media One Creative’s mission is to deliver what we like to call, ‘Content Worth Creating’ and continuing to provide Personalized Video with our partner, Vidyard, helps us achieve this goal,” said Rider, “We’ve been working together for over 5 years – this renewed commitment will serve both of our customers well into 2022 and beyond.”
Specializing in strategic content creation, Media One Creative relies on its deep roots within media, journalism, broadcast, branded content and digital, to help clients tell their stories through brand films and engaging content that leverage the latest innovations in video technology.
Personalized Video from Vidyard: https://www.vidyard.com/marketing/personalized-video/
Media One Creative: https://mediaonecreative.ca/personalized-video/
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
About Media One Creative
Media One Creative is an award-winning creative content company specializing in video and film production for the world’s largest brands. Leveraging the centers of excellence we have built in Canada, USA and Europe, Media One Group is able to deliver earned, paid and owned content, globally.
Across our group of companies we over 900 journalists and producers and over 300 production and post-production professionals. We have completed over 3,000 content projects around the world.
The group’s client list includes: ASUS, Bank of Montreal, Bell, Budweiser, CFL, CGI, Choice Hotels, Cogeco, Corus Entertainment, Danone, Deltek, Disney, EY, Ford, Hershey’s, HTC, Huggies, Hyundai, Jaguar, Maple Leafs Sports and Entertainment, Mark’s, Marvel, McDonalds, Mazda, Microsoft, Netflix, Nintendo, Nike, Paramount Pictures, Pepsi, Pfizer, Reckitt Benckiser, Salesforce, SAP, Scotiabank, Staples, Subaru, Sunlight, Tim Hortons, Uber, Xerox and YMCA, among others.
Sandy Pell, Head of Corporate Communications, Vidyard
Derek Rider, CEO & Co-Founder, Media One Creative
Case Study – Personalized Video with Hyundai Canada and Media One Creative