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July 21, 2014

Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.
Marketers know that video content and social media are a perfect match. They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI. With the Vidyard app for HootSuite, social marketers can easily access their entire video library and add video to any social post directly from their HootSuite stream.
“The new Vidyard app for HootSuite makes it possible for our seven million users, including many of the world’s top brands, to easily manage and distribute their video content to social channels,” said Mark Holder, Director, Partner Integrations at HootSuite. “Additionally, social media marketers can see which channels are driving high traffic, and how users are engaging with each video, allowing them to alter campaigns on the fly for increased performance.”
“At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do. We already provide innovative solutions for the content creation and demand generation teams, so we’re thrilled to integrate within HootSuite’s App Directory to add social marketing and community management in the mix. Never before has something like this been available for social teams and it is going to disrupt the way social marketers select and share video content dramatically,” said Michael Litt, CEO and co-founder of Vidyard.
The Vidyard app for HootSuite enables brands to put their entire video library into the hands of their social team. It’s by far the easiest way for social marketers to share video content directly through their preferred channels.
Measuring video performance in real time is just as effortless, with access to views, click through rates, attention spans and geography. You can also build customizable calls to action right inside videos to generate leads, run contests and link to more relevant content.
And because Vidyard also integrates with key marketing automation systems, you can pump information on who’s watching your video and for how long straight into your marketing automation contact records for segmentation, scoring and nurturing. That’s a huge win for social media tracking and ROI.
Learn more about the Vidyard App for HootSuite in this short video.

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