KITCHENER, Ontario – March 12, 2015 – Vidyard, a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).
JUNO TV contributes to CARAS’ mission to celebrate Canadian music year-round and casts a spotlight on some of today’s most talented musicians while giving new life to legendary JUNO moments. In addition to featuring exclusive video content from the annual JUNO Awards show, JUNO TV is home to a variety of original programming, including Vault Sessions, Music Talk, Q/A, What Are You Reading and TAKETWO.
“Intimate live musical performances by some of the most talented musicians in the world has become a staple of the annual JUNO Awards,” said Allan Reid, President & CEO, CARAS/The JUNO Awards & MusiCounts. “Through our partnership with Vidyard, JUNO TV brings those live performances, as well as other original content and historical moments, to our audiences 365 days a year in a highly engaging and interactive video environment.”
In addition to powering JUNO TV, the Vidyard video marketing platform is used to customize the video playback experience and to publish videos to other third-party distribution channels including the JUNO Awards’ YouTube channel and related social media sites.
Vidyard enables content producers and marketing organizations to easily manage their video content across all online destination points from one centralized dashboard. Vidyard also aggregates viewership data and detailed analytics that help brands understand which content is best resonating with their online audiences and generating the highest engagement.
“Video is an important part of every brand’s online presence,” said Vidyard CEO and co-founder Michael Litt. “We’re proud to partner with the JUNO Awards to help them distribute their original content with a highly customized playback experience, and to get the insights they need to understand the engagement of their viewers and ultimately how to serve them better.”
Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate powerful customer insights. By tracking audience engagement trends and individual viewing behaviours, Vidyard helps businesses identify their best performing content as well as their most engaged video viewers, helping them optimize their investments and make smarter decisions.
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
Phone: (226) 220-5351
For more information about JUNO TV or The 2015 JUNO Awards:
Adrienne Kakoullis, 416.628.5610
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