Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers

KITCHENER, Ontario – May 11, 2016 – Vidyard, the video intelligence platform for business, today announced it was named the winner in the “Partner of the Year, LaunchPoint Technology” category in the 2016 Marketo Revvie Awards. Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets. We are honored to be recognized as an exceptional member of the Marketing Nation®.”

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Vidyard customers range from small businesses to large enterprises, including Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.

In 2015, Vidyard launched two new products on top of the Marketo platform:

  • Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo.
  • Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns.

In addition to supporting a wide range of customers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an active participant in Marketo’s roadshows and virtual events. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond.

Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016. With 6,000 marketers registered from around the globe, the conference includes thought leadership, educational sessions, workshops, and trainings to empower marketers to succeed in today’s digital era.

About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

 

About Marketo Revvie Awards

Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/

 

Media Contact:

Brad Hem
Phone: (281) 543-0669
press@vidyard.com